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Get up to speed quickly with news written exclusively for package designers and marketers of consumer packaged goods. Learn about the latest trends, tips and new products. A sampling of recent articles:

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Complete Archive
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Spring 2010

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Recent Entries

Registration open for Shelf Impact!’s 2010 Package Design Workshops

How Diageo makes stellar brands

Coca-Cola mini bottle: Shape supports simplistic design

Can your brand pass the silhouette test?

Frito-Lay helping Canada stock its ‘portable pantries’

What does your label say about your brand?

Sauce in a spray bottle: an 'aha' or an 'oh-no?'

More ideas for increasing usage occasions—and sales

Brand extensions: How the winners succeed

Eight steps for creating a new brand