Package Design Workshop Program - Workshop Cost: $395

8:00 - 8:30 am

Registration and Coffee

8:30 - 10:00 am

Market Overview
Trends at retail

Short-run, promotional packages
Retailers' "treasure hunt" philosophy
Retailer now a heavy packaging influential
Channel-specific packaging
Smaller package sizes
Mass customization
Women decision-makers
Value
Private-label


Trends in the consumer's head, too!

Changing approach to interaction
Communities of consumers
A moment in time
Aspirational value’Ä́it's not fluff!
Consumers equate package appearance with product quality


Interactive Session

You make the call: good design or bad?
Then, hear from the legendary team of Richard Gerstman and Herbert Meyers, authors and experts in brand identity and package design. Take away insights and ideas for your own products.


10:00-10:15 am

Break

10:15-11:30 am

Packaging Tactics
Leverage packaging to drive an emotional connection

Establishing a visual hierarchy
Color
Shape
Simplicity
Sensory perception


Lessons in Sustainability

Historical perspective
Meaning for the 2000s
Who is your "green" consumer?
Is there a "standard"?
Building blocks to success
Scorecards
Social implications

11:30-12:00 pm

Building the Team

The realities of design
What is quick? Two perspectives
Champions
Integrated planning

12:00 -1:00 pm

Lunch and Sponsor Presentation

1:00 - 2:00 pm

Breakout Session
Analyzing packages from around the world

2:00 - 2:30 pm

Jim George Critiques Your Packages plus Q & A
Packages submitted in advance* will be critiqued by Jim George. This exercise will help your develop your own benchmarks for rating package design - whether or not your company packages are being assessed.

 

  * To have your package considered for critique, please ship it at least six weeks before your Workshop (and after you have registered). Mail it with a short explanatory note to Jim George, Editor-in-Chief, Shelf Impact!, 330 N. Wabash Avenue, Suite 2401, Chicago, IL 60611. Time restraints will limit the number of packages that will be critiqued; we'll accommodate as many as possible. Packages will not be returned.