Package Design

Package Design Workshop Program - Workshop Cost: $425

8:00 - 8:30 am	Registration and Coffee

8:30 - 10:00 am	Engaging Today's Money-Strapped Consumer U.S. Trends Affecting Product Sales New consumer economic realities Purging of retailers Shifting shopping patterns Fickle shoppers The face of your consumer Consumer Buying Habits I – "Shifting Sands" Is today's thinking temporary or permanent? Deliver value The new status symbol Disciplined shopping Quiz – Top Ten Best/Worst Brands Consumer Buying Habits II – "Temporary or Permanent?" Behaviors in the balance U.S. household snapshot Frugality becomes "cool" What is a brand manager to do? Creating Value for Future Growth Innovation Simplicity Customization Customization – what could be next Consumer Buying Habits III – "Key Emerging Trends" Consumer reactions Small indulgences Nostalgia = reassurance Investment shopping Winners and losers Relevant packages

10:00-10:15 am	Break

10:15-11:20 am	Interactive Sessions Quiz – The Most Recognizable Brands Group breakout session: What would you do? You redesign the package! Workshop attendees will break into smaller discussion groups with the task of redesigning two packages for an under performing product. Each team will make a short presentation to the entire group. Then see how your idea matches up against the real-life new design. Pit your skills against your peers!

11:20-12:00 pm	Sustainability Update Overviews on approaches What's working – new examples across categories (with plenty of packaging examples) Green vs. the green: Can you afford to – or not to? Consumer research: How much does green packaging influence intent?

12:00 -1:00 pm	Lunch and Sponsor Presentation

1:00 -1:05 pm	Video: A Marketing Department Redesigns the Stop Sign

1:05 - 1:15 pm	Consumer Buying Habits IV – "American Grocery Shopper" Habits and preferences Most trusted grocery brands The environment Early adopters

1:15 - 1:35 pm	Packaging Tactics Update Quiz – shape Shape Color Photos/images on pack

1:35 - 1:55 pm	How to Identify Visual Trends and Incorporate Them into Package Design

1:55 - 2:45 pm	Group Breakout Session: Evaluating Packages from Around the World

2:45 pm	Adjournment

	To have your package considered for critique, please ship it at least six weeks before your Workshop (and after you have registered). Mail it with a short explanatory note to Jim George, Editor-in-Chief, Shelf Impact!, 330 N. Wabash Avenue, Suite 2401, Chicago, IL 60611. Time restraints will limit the number of packages that will be critiqued; we'll accommodate as many as possible. Packages will not be returned.