Package Design

Package Design Workshop Program - Workshop Cost: $425

8:00 - 8:30 am	Registration and Coffee

8:30 - 10:15 am	The New Economy The makeup of today's consumer Self-reliant and socially responsible Fresh research on today's consumer The impact of today's retailer Global cultural trends Urbanization "Now-ism" and real-time reviews Luxury in flux Mass mingling Eco-Easy Infolust Generation Generosity Raw and Risque Top 10 Trends Shaping Packaging Mintel's 2010 Packaged Good Trends Grabbing the New Consumer Innovation • The imperative to innovate • How to innovate: form the team, build a model, manage the process • Innovative packages QUIZ – How innovative are you?

10:15-10:30 am	Break

10:30-10:50 am	Inspiration Finding a frame of mind Thoughts from Jeanne Figo, Kellogg's Where and how to find it

10:50-11:20 am	Interactive Session: You Redesign the Package Workshop attendees will break into smaller discussion groups with the task of redesigning a package for an underperforming product. Each team will make a short presentation to entire group. Then see how your idea matches up against the real-life new design. Pit your skills against your peers!

11:20-11:35 am	Category Challenge: Men's Beauty Products

11:35-11:50 am	Shelf Impact!'s Packaging Innovation Survey Key 2009 findings What's happening in 2010 VIDEO from our project partner, Dragon Rouge

11:50 - 12:50 pm	Lunch and Sponsor Presentation

12:50 - 1:20 pm	INTERACTIVE – Topical Speed Networking

1:20 - 1:55 pm	Private Label Today's focus Retailer approaches Strategy evolution Is it working? Counterpoints

1:55 - 2:20 pm	How to Identify Visual Trends and Incorporate These into Package Design

2:20 - 2:35 pm	A Look at Taking Ideas Across Categories You be the judge: Do these package designs work or not?

2:35 - 2:45 pm	Sustainability Update

2:45 pm	Adjournment

	To have your package considered for critique, please ship it at least six weeks before your Workshop (and after you have registered). Mail it with a short explanatory note to Jim George, Editor-in-Chief, Shelf Impact!, 330 N. Wabash Avenue, Suite 2401, Chicago, IL 60611. Time restraints will limit the number of packages that will be critiqued; we'll accommodate as many as possible. Packages will not be returned.