Package Design Workshop Program - Workshop Cost: $425

8:00 - 8:30 am

Registration and Coffee

8:30 - 10:00 am

Engaging Today's Money-Strapped Consumer
U.S. Trends Affecting Product Sales

New consumer economic realities
Purging of retailers
Shifting shopping patterns
Fickle shoppers
The face of your consumer


Consumer Buying Habits I – "Shifting Sands"

Is today's thinking temporary or permanent?
Deliver value
The new status symbol
Disciplined shopping


Quiz – Top Ten Best/Worst Brands

Consumer Buying Habits II – "Temporary or Permanent?"

Behaviors in the balance
U.S. household snapshot
Frugality becomes "cool"


What is a brand manager to do? Creating Value for Future Growth

Innovation
Simplicity
Customization
Customization – what could be next


Consumer Buying Habits III – "Key Emerging Trends"

Consumer reactions
Small indulgences
Nostalgia = reassurance
Investment shopping
Winners and losers
Relevant packages

10:00-10:15 am

Break

10:15-11:20 am

Interactive Sessions
Quiz – The Most Recognizable Brands

Group breakout session: What would you do? You redesign the package! Workshop attendees will break into smaller discussion groups with the task of redesigning two packages for an under performing product. Each team will make a short presentation to the entire group. Then see how your idea matches up against the real-life new design. Pit your skills against your peers!

11:20-12:00 pm

Sustainability Update

Overviews on approaches
What's working – new examples across categories
(with plenty of packaging examples)
Green vs. the green: Can you afford to – or not to?
Consumer research: How much does green packaging influence intent?

12:00 -1:00 pm

Lunch and Sponsor Presentation

1:00 -1:05 pm

Video: A Marketing Department Redesigns the Stop Sign

1:05 - 1:15 pm

Consumer Buying Habits IV – "American Grocery Shopper"

Habits and preferences
Most trusted grocery brands
The environment
Early adopters

1:15 - 1:35 pm

Packaging Tactics Update

Quiz – shape
Shape
Color
Photos/images on pack

1:35 - 1:55 pm

How to Identify Visual Trends and Incorporate Them into Package Design

1:55 - 2:45 pm

Group Breakout Session: Evaluating Packages from Around the World

2:45 pm

Adjournment

 

  To have your package considered for critique, please ship it at least six weeks before your Workshop (and after you have registered). Mail it with a short explanatory note to Jim George, Editor-in-Chief, Shelf Impact!, 330 N. Wabash Avenue, Suite 2401, Chicago, IL 60611. Time restraints will limit the number of packages that will be critiqued; we'll accommodate as many as possible. Packages will not be returned.