Package Design

Package Design Workshop Program - Workshop Cost: $395

8:00 - 8:30 am	Registration and Coffee

8:30 - 10:00 am	Market Overview Trends at retail Short-run, promotional packages Retailers' "treasure hunt" philosophy Retailer now a heavy packaging influential Channel-specific packaging Smaller package sizes Mass customization Women decision-makers Value Private-label Trends in the consumer's head, too! Changing approach to interaction Communities of consumers A moment in time Aspirational value��it's not fluff! Consumers equate package appearance with product quality Interactive Session You make the call: good design or bad? Then, hear from the legendary team of Richard Gerstman and Herbert Meyers, authors and experts in brand identity and package design. Take away insights and ideas for your own products.

10:00-10:15 am	Break

10:15-11:30 am	Packaging Tactics Leverage packaging to drive an emotional connection Establishing a visual hierarchy Color Shape Simplicity Sensory perception Lessons in Sustainability Historical perspective Meaning for the 2000s Who is your "green" consumer? Is there a "standard"? Building blocks to success Scorecards Social implications

11:30-12:00 pm	Building the Team The realities of design What is quick? Two perspectives Champions Integrated planning

12:00 -1:00 pm	Lunch and Sponsor Presentation

1:00 - 2:00 pm	Breakout Session Analyzing packages from around the world

2:00 - 2:30 pm	Jim George Critiques Your Packages plus Q & A Packages submitted in advance* will be critiqued by Jim George. This exercise will help your develop your own benchmarks for rating package design - whether or not your company packages are being assessed.
	* To have your package considered for critique, please ship it at least six weeks before your Workshop (and after you have registered). Mail it with a short explanatory note to Jim George, Editor-in-Chief, Shelf Impact!, 330 N. Wabash Avenue, Suite 2401, Chicago, IL 60611. Time restraints will limit the number of packages that will be critiqued; we'll accommodate as many as possible. Packages will not be returned.