Package Design
Learn about retail trends, consumer preferences, and strategies to help you create packages that deliver bottom-line results!
Plan to attend a Shelf Impact! Package Design Workshop – interactive instruction conducted in a roll-up-your-sleeves setting. Our one-day program is ideal for designers and other professionals with limited time and resources. Facilitated by respected package design and marketing expert, Jim George, and Shelf Impact! publisher Jim Chrzan, the workshop will cover:
- design trends at the retail level and consumer preferences
- packaging tactics - emotional, sensory, sustainable considerations
- managing the creative process effectively
- critiques of existing packages
See past attendee list.................See complete program.
Workshop Price: $395
Register Now!
Space is limited.
About the instructors.
Shelf Impact! Editor Jim George is recognized nationally as a leading journalist on marketing and package design. He's a frequent speaker on the topic of design trends and brand awareness, with over two decades of related experience. Jim Chrzan is Publisher of Shelf Impact! and has over two decades of sales and marketing experience with packaging publications. A knowledgeable, engaging speaker, Jim brings out the inquisitive nature of his audiences. Together they'll deliver an enjoyable and educational day well worth the price of admission.
Who should attend
- Professionals at package design firms
- Brand and marketing professionals
- Packagers involved with package
design decisions
- Agency professionals
- Freelance designers
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