Learn about retail trends, consumer preferences, and strategies to help you create packages that deliver bottom-line results!

Past Attendee List  |   Program    |   Download Registration Form

Plan to attend a Shelf Impact! Package Design Workshop – interactive instruction conducted in a roll-up-your-sleeves setting. Our one-day program is ideal for designers and other professionals with limited time and resources. Updated with new content for 2010, our workshops are facilitated by package design and marketing expert, Jim George, and Packaging World Assoc. Publisher Jim Chrzan. The workshop covers:

• design trends, shopping patterns and consumer preferences
• packaging tactics and sustainable considerations
• managing the creative process effectively
• critiques of existing packages and samples from around the world

Register now!

Stay up-to-date with Package Design Workshop conversations through the Shelf Impact! Group on LinkedIn or by using #pdw in your latest Twitter posting. We want to hear from you!

Shelf Impact! Editor Jim George is recognized nationally as a leading journalist on marketing and package design. He's a frequent speaker on the topic of design trends and brand awareness, with over two decades of related experience.