 Our Seal-it division is the leading manufacturer, converter and printer of heat shrink PVC, PET-G, OPS & PLA films specializing in shrink labels, tamper evident heat shrink bands, shrink sleeves for promotional multipacks and other shrink products.
Printpack Inc. |
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Specialty packaging manufacturer J.L. Clark offers a new line of premium
metal containers available in low minimum order quantities, with a variety
of highly desirable sizes, styles, and options. You get all the benefits
of a highly decorative metal container, with the flexibility to order
in smaller quantities.
J. L. Clark Company |
 Trays can hold individual pieces that are part of a larger product. It can slide inside an outer package, protecting the parts inside. Combine a tray with a clear box for perfect protection!
VisiPak |
 • find design inspiration from around the world
• conduct a worldwide category audit for new design projects
• inspect minute details with high-resolution imagery, multiple views
• conveniently arranged by product category
• new images uploaded daily
Global Package Gallery |
Shelf Impact! Advisory
Board
Laura Bix, PhD
Assistant Professor, School of Packaging
Michigan State University
Marie Curi
Brand Consultant
Curiousity, LLC
Dennis Furniss
Vice President, Strategic Branding
BrandScope
Robert Hall
Vice President of Brand Development
Boston Beer Co.
Michael Livolsi
Brand Identity and Packaging Design Consultant
Brian Wagner
Vice President and COO
Packaging & Technology Integrated Solutions
Rob Wallace
Managing Director
Wallace Church, Inc. |
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Kraft accelerates momentum for sustainable packaging
By Steve Sterling, Contributing Editor
New packages coming on the market demonstrate that the move toward incorporating sustainability goals is accelerating. Kraft Foods is one company working to reduce the environmental impact of its packaging materials.
Roger Zellner, Director of Sustainability R&D at Kraft Foods, says the company focuses on four key areas to drive sustainability:
- Leverage material and design lighter packages.
- Incorporate tools and measures for sustainability.
- Make progress toward incorporating renewable packaging materials.
- Influence recycling and recovery.
Two packages that are successful in these areas, Zellner says, are the redesigned bottle for Kraft Regular and Light Salad Dressing. The new bottle reduces PET usage by three million pounds annually. Zellner credits a material substitution from paper and foil to film in the packaging of Milka chocolate bars for reducing material usage by 58%.
Decision-making on issues related to sustainability requires the ability to easily quantify and communicate benefits and risks, Zellner says. To do so, he adds, product manufacturers must use tools and measures that provide clear results. He urges brand owners as a whole to seek common industry metrics and data.
"The focus on packaging and sustainability has required the industry to view packaging through a different lens and evaluate how packaging adds value throughout the entire supply chain with an 'end-to-end' or 'cradle-to-cradle' perspective," Zellner explained at the 2007 Packaging Strategies Sustainable Packaging Forum in Pittsburgh, PA. "Anytime you bring a new perspective such as sustainability and challenge the status quo, you will get questions and, consequently, differing opinions and ideas. These are the foundation of every vibrant society, organization, or industry."
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Green your goal? Conference to discuss leading-edge approaches
If you want to operate at the forefront of sustainable packaging, the Greener By Design conference will offer you the strategies, tools, and markets to get there. The conference, hosted by Global Executive Companies, will be June 12-13, 2008, at the Hilton Alexandria Mark Center, Alexandria, VA.
Summit Publishing, which publishes Shelf Impact! and Packaging World magazine, will be the conference's exclusive media supporter.
Speakers will include Anne Johnson, Director, Sustainable Packaging Coalition; Matt Kistler, Senior Vice President, Wal-Mart Stores Inc.; Matt Kohler, Brand Manager, Clorox Green Works; Lorrie Vogel, General Manager, Considered Products, Nike; Josh Handy, Senior Creative Director, Method Home Products; Jeff Renaud, Corporate Director of Sustainability, GE; and Peter White, Director for Global Sustainability, Procter & Gamble.
Jim George, Editor of Shelf Impact!, will moderate a panel discussion on "The Packaging Revolution."
View the program agenda and registration details.
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Package Gallery
A closer look at the newest trends in today's packaging.
Cereal canister extends freshness, reduces shelf footprint
The bag-in-box format has dominated cereal aisles for years, but Target improves convenience in the category with Archer Farms Organic cereal. The cereal introduces an oblong canister with a reclosable spout and lid, and is available exclusively at Target and SuperTarget stores.
The spout is an easy-flow design, and the lid snaps closed. In addition, the canister provides other benefits, Target says. It ensures that cereal stays fresher longer, eliminating consumers' concerns about discarding stale cereal. From a "green packaging" perspective, the canister is constructed partially from recycled paperboard.
The canister also provides storage benefits. Measuring 10" tall and 2.5" deep, it requires less pantry space than a bag-in-box cereal.
Archer Farms Organic cereals are available in 18 flavor varieties, with a suggested retail price from $3.49 to $3.99.
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Premeasured packets spice up consumer kitchens
"If you've ever searched a cluttered cabinet for one elusive spice and felt as if you are conducting an archeological dig, then you're ready for 'spice enlightenment,'" say Katie Luber and Sara Engram, self-proclaimed "cardaMoms" and Founders of TSP Spices Inc., Atlanta, GA.
They are delivering on those words to consumers through premeasured packets of organic spices, marketed under the TSP Spices brand, in decorative storage tins that keep ingredients fresh and convenient. Individual spice packs rest in silver tins holding 12 sticks each to make spice storage neat.
The tins, available for $9 each, are available in earth-tone colors and bear the TSP Spices "mascot," the Spice Finch, which legend says found its way from Asia to Europe by following the spice ships.
The spices are packed for single use in one-teaspoon quantities in flexible-film stick-packs.
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Aussie isotonic 'suits up' for U.S. market
A number of "attitude" beverages have been entering the market lately, and a new one demonstrates the power of the bottle and label working together. Melbourne, Australia-based Hazardous Fluids Pty. Ltd. is rolling out Sportsdrink + Bodily Fluids in the U.S. as an isotonic supplement drink designed for athletes participating in motor and power sports.
The slender, straight-wall bottles, from Amcor PET Packaging, bear shrink-sleeve labels. The PETG labels, from Fort Dearborn Co., simulate a "titanium" look and incorporate a stylish "biohazard" symbol and a vertical "fill-level" stripe, which Hazardous Fluids Vice President Damon Hill describes as the "isotonic lifeline." The line is marked in ounces and milliliters to enable athletes to monitor how much fluid they consume. Hazardous Fluids designed the graphics in-house for the labels, which are flexo-printed in nine colors.
The beverage comes in the lime and lemon varieties, and has a suggested retail price of $3.95 through the Hazardous Fluids Web site.
Each of these packages projects the image Hazardous Fluids desires for the brand: aerodynamic, sleek, and fast.
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