August 21, 2008
Bottle as art grows Mountain Dew's market share
Research: 'Lack of time' stifling branding and packaging innovation
Hubs propel GSK as OTC design innovator

August 7, 2008
Compact infuses style and sophistication
Savvy brands quietly toning down the aisle 'noise'
Marketer makes a 'bee' line for versatile honey packaging

July 24, 2008
Measuring success on the front lines of sustainability
Labels spoof candidates, support cancer research
Redesign elevates whisky brand above commodity

July 10, 2008
A 25% premium through design? P&G hopes to clean up in dish detergent
A co-packer's perspective: Design with downstream in mind
Krafting a better salad-dressing bottle

June 26, 2008
WD-40 finds the emotional bull's-eye in bathroom cleaners
Fabric-care brand links fashion with fine fragrances
Bottle's sidewall made of film

June 12, 2008
U.S. vs. Europe: The design challenge
Harnessing your brand's leadership potential
Shrink labels pump up brand's billboard

May 29, 2008
Six rules for maximizing impact at club stores
Bottle shape signals sophistication in glass
Brown-box wines, with sustainability benefits

May 15, 2008
Opening ceremonies: Where has that magical moment of wonder gone?
Women's network's insights prompt snack-bag changes
Lexus promo mailer has the high-end touch

April 24, 2008
Kraft accelerates momentum for sustainable packaging
Green your goal? Conference to discuss leading-edge approaches
Cereal canister extends freshness, reduces shelf footprint

April 10, 2008
The modern retail packaging conundrum
Approach sustainability with a healthy dose of perspective
Label makes child's play of juice's target audience

March 27, 2008
Shrink-sleeve strengthens Elmer's face-lift
High-impact sleeves sell the realism for frozen treats
Home-meal replacement packs go green

March 13, 2008
Inside Wal-Mart, Sam's Club: Successfully balancing branding and sustainability
Failure to test can be costly
U.K. grocer goes 'green' with milk bags

February 21, 2008
Food, beverage packages say goodbye to excess
FUSE : Ideas for elevating the packaging of your brand
Decorative shrink labels sell tea's taste

February 7, 2008
Color means...
Break the rules by thinking in new dimensions
Bottled plant food's delivery system cultivates convenience

January 24, 2008
Research: Sustainability is beginning to drive shopping decisions
FUSE : Ideas for elevating the packaging of your brand
Bottled fruit drinks are on the mark

January 10, 2008
The evolution of natural as a lifestyle choice
Coming to a city near you: Shelf Impact!'s workshops on trends and package design
Microsoft gets dual benefits in new pack

December 14, 2007
Cooking up a recipe for innovation? Serve it up in manageable steps
Kids’, moms’ needs on center stage
As trends emerge, are you thinking innovatively?

December 3, 2007
South African, French vintners shake things up
Global Package Gallery: a designer’s review
Field Guide makes sense of sustainable packaging

November 8, 2007
¿Que pasa, USA?
Household cleaners prove less is more
Check touchpoints—and check them twice

October 25, 2007
Smart packaging—lessons in enhanced functionality
Retailer brands growing solidly in additional categories
OTC brand’s packaging provides soothing relief in topical lotions

October 11, 2007
Healthcare brand ailing? Give it a shot of design
High-visibility theft-prevention packaging: A love/hate relationship
Link brand believability, belonging, and packaging

September 27, 2007
Color, graphics put Dial's RGX on masculinity's softer side
Coming to you more often, in a modified format
Unlocking core brand assets in packaging...and doing it with emotion.

September 13, 2007
Honeywell packs organize mom's car
Color's messages is Proof keynote topic
Tell me a story – in five seconds

August 23, 2007
Simoniz line adds distinction, clarity to auto aftermarket products
Proof topics: Special-edition, cost effective packaging
A good ‘harvesting’ can create winning brands

August 9, 2007
Color, graphics put Dial's RGX on masculinity's softer side
Coming to you more often, in a modified format
Unlocking core brand assets in packaging...and doing it with emotion.

July. 2007
Anti-counterfeiting strategies taking shape
Proof conference to spotlight trends influencing packaging
Visual Fusions capture the essence of the “Herbal Girl”
Product customization takes geographic twist

June. 2007
Coming out of the turn…Distillery’s Derby-themed bottles
Turning design-impact perceptions into reality
Which Comes first – structural or graphic branding?
Design managers weigh in on executive suite, design firms

May. 2007
Shape, graphics tag-team to introduce Pringles sub-brand
Your brand’s future may depend on connecting with Gen Y
The ice boxes cometh with repackaged carity
Push or pull?

April. 2007
Masterfoods director talks turkey about innovation
The Power of a label: Regional customization
Packaging Summit mature as integrated event
Cosmetic gift sets show multiple personalities

March. 2007
Restoring trust in the brand
Pump brings Innovation to dish soap
Almonds in a can: Pizzazz and product safety
Barrier film enhances protection for sausage snack

February. 2007
Convenience is king in food packaging
BIPD conference: Synergizing strategy, design, and innovation
New bird food bags take flight at wagner's
Coors comes in to the cold, Cold Wrap bottles help brewer deliver cold refreshment

January. 2007
Uno cartons communicate deli-quality pizza in store
Sustaining the ‘design economy’
Morton seasons dowdy category’s profile
BIPD conference: Synergizing strategy, design, and innovation

November. 2006
The Need for Speed
The humble pouch goes decidedly upscale
Eclipse goal: Build consumption with stationary pack
Unpublished The Value of celebrity endorsements

October. 2006
Readers share experiences of inventiveness, resourcefulness, and persistence
Visual association-- through a 2-year-old's eyes
Packaging sells the lifestyle proposition
Disney line gives Kroger kid-focused store brand

September. 2006
Purity story brings 100% sales increase
Seeing green amid the blue numbers
Tried and true is alive and kickin'
Perception huge in beverage packaging

August. 2006
Challenge your team to think about what your packaging could be
Cereal pounch of the furture may be ‘Gr-r-reat!’
Unpublished Jekyll & Hyde glass bottles dazzle on-premise market
Tequila bottle as art piece

July. 2006
Maxell adds dimension to CD-R, DVD disks at Wal-Mart
'Proof' conference to present innovative market research
Men's products, in-home salon kits grooming facial-care sales
Costco packaging goes eco-friendly

June. 2006
Convenience packaging pushing premium wine sales
Breaking down the creative 'silos' between marketing and design
Mining possibilities in a media-fragmented world
Dissolvable supplement strips in portable packs

May. 2006
Lord live milk! New screw caps add value to cartons
A toolbox for testing human utility in packaging
Scotts uses packaging to instruct on applying fertilizer responsibly.
Persuading consumers who don't listen

Apr. 2006
Untapped opportunity: Convenience snack packs in Europe
Packaging can educate in growing dental ancillaries products
Foster's Maximizes aluminum bottle's marketing clout
'Test tube' sells protein drink's benefits message

Mar. 2006
The next convenience packaging surge:personal care?
Tissues In a ‘cup’—and a 40% premium
The road to protecting your creative designs and brand equity
A blend of personalities

Jan./Feb. 2006
What challenges loom for you?
Prestone dresses for auto protection
Updated look boosts Ty-D-Bol’s sales
Grab-and-go meats to drive growth in barrier film use

Dec. 2005
Microbrew label maximizes marketing pop, production efficiencies
The age of unthinkable partnerships
Aseptic carton targets ‘pseudo-chefs’
Black & Decker finds ‘billboard’ extension through P-O-P

Nov. 2005
Forecast: Color, effects to intensify on shelf
Let’s go bust some clutter
Seafood tray redirects microwave power
Marinade design exudes New York

Oct. 2005
World Kitchen’s ‘try me’ package extends brand
Designing for people with arthritis
Closure crowns distinctive bottle shape
The value of consumer research

Sep. 2005
Structure, graphics sell convenience message
Combination label upgrades Betty Crocker line
Lid provides structural support for bundled jars
Branding, á la mode; cosmetics marketers say French sells

Aug. 2005
A-B goes upscale in aluminum bottle
Clear jars spark veggie sales
Kits making cold cereal more portable
Maximizing brand manager time at trade shows

Jul. 2005
New CD, DVD packs in Europe
Shapely PET bottle fills niche in tea
Chapin moves an ‘industrial’ brand into home décor
Stunning olive oil package would make Cleopatra proud

Jun. 2005
Retort pouch conveys freshness in mushrooms
Mattel simplifies game-selection process
Marketing to Brand China
Conference focus: R&D’s role in package design

May. 2005
Aromatherapy as marketing tool
Custom pouch adds glamour
When money doesn’t talk
Achieving consumer-driven packaging innovation

Apr. 2005
Microwavable aseptic pack enhances sauce
Seagram’s Coolers go 21st Century
Research: Paperboard exudes potential
The path to building ‘visual brand positioning’

Mar. 2005
Lowe’s issues bilingual packaging mandate
Treat club store pallets like primary packages
Unlocking a brand’s critical assets
Young, feminine and hip

Feb. 2005
The right innovation can redirect a category
4 oz more at no extra cost
The value of resisting complacency
April conference targets marketers, package designers

Jan. 2005
Packaging icons help drive brand sales
Package visuals create a new category
Guys, gadgets, play value
Sleeve label ties snack kit together

Bottled wines typically achieve packaging distinction through the bottle shape or the label.

A streamlined PET bottle for Kraft Foods' 50-plus salad dressings achieves a 19% reduction in weight over the previous packaging and also provides multiple consumer conveniences.

GE Caulk Singles are replacing squeeze tubes and caulk guns for convenient, on-the-go application.

As the packaging and displays that designers create move downstream toward the store shelf, they are increasingly stopping off at a contract packager's facility for pack-out.

Let's face it.

Can design help bring a 20% to 25% sales premium at retail over competing brands?

Belgian sports drink marketer WCUP brings a new packaging concept to beverages in Europe with a 300-mL hybrid bottle made largely of flexible film. The company says the bottle structure answers sustainability demands with a carbon footprint 50% smaller than the PET container it replaces.

Murray's Chicken, New City, NY, is elevating eco-awareness to a higher level in case-ready meat by introducing a film package for fresh poultry that eliminates the use of polystyrene foam trays.

Procter & Gamble is extending its Downy Simple Pleasures brand with a new line of "fabric enhancers" marketed under the Radiance Collection subbrand. The three scents in the line are formulated with assistance from perfume houses and delivered through a proprietary technology that deposits microscopic capsules of perfume onto fabrics during the wash/rinse cycles.

Patrick Sbarra is President of New Creature, an in-store marketing and P-O-P display company that helps Wal-Mart, Sam's Club, and their suppliers to "sell more stuff." Here, he discusses factors that are impacting in-store packaging decisions.

One strategy for creating a successful lifestyle brand focuses on a reinforced sense of well-being. One section of the store where this message can work well is household products, and a stellar recent example is WD-40's X-14 bathroom-cleaning products.

The leading edge of healthcare product marketing is beginning to tap the power of the package as a marketing vehicle.

Coca-Cola is bringing more convenience to the beverage aisle with a resealable 500-mL aluminum can for its Burn energy drink.

Land O'Lakes is expanding distribution for its butter brand while also marketing more directly to today's smaller households by reconfiguring the packaging.

Take a look around your product category for the true leaders.

HP believes that the consumer's first interactions with a new product are so critical that the company's packaging department has a "user experience designer."

What are the differences in packaging design between the U.S. and Europe?

Creative teams are looking for examples of new packages that provide real benefits for the environment. One recent example comes from Boho Vineyards, San Francisco, CA, which succeeds on the sustainability front by thinking "inside the box."

Avlon Industries, Melrose Park, IL, a manufacturer of salon and consumer hair products for the ethnic market, is leveraging structural design to assure that hair stylists use its Affirm Cream Relaxer hair salon products correctly. The new package structure also reduces costs.

Shape is the differentiator on another package in the beverage aisle with Dr. Pepper Snapple Group Beverages' 21-oz angled glass bottles of Rose's Mojito. The brand is a line of non-alcoholic mojito mixers.