Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever. Six workshops are scheduled around the country from April through September, and this year’s program promises fresh, on-trend topics and more of the interactive group discussions that make the workshops must-attend events for anyone who is involved in the earliest creative stages of package design.
The spirits marketer’s seven worldwide innovation centers are at the core of the effort, but consumer insights and an attention to packaging are key, too
The label features the brand’s iconic logo and a shadow image of the famous bottle shape, but otherwise offers plenty of ‘breathing room.’
Absolut vodka is experimenting with a special-edition bottle sans its familiar label. How many brands can you identify based solely by a package silhouette, and can yours join the list?
