National brands will have to continually innovate to survive.

Yearlong survey consistently finds that structure might best communicate innovation, especially with supportive graphics. Materials and production also are good barometers.

Salonsip Ointment Patch (Country of origin: Brazil)

Description: Three ointment patches come in a foil envelope. The product is a global brand, and the pictured package was purchased at a drugstore in Brazil.
Price: $4.30 in U.S. dollars

Oval one-piece tubes (USA)

Summary: These oval one-piece tubes are designed to eliminate the online filling problems associated with back-off in conventional tubes with caps. They also ensure the correct in-hand orientation of packaging graphics for maximum message and branding reinforcement.

Market savvy and the right packaging elevate its private-label offering of sauces, salsas, and dips to value-added status.

Picking up where the Federal Trade Commission left off in its attempt to devise parameters for sustainability claims, Greener Package, operated by the owners of Shelf Impact!, has released the industry’s first comprehensive guidelines to packaging sustainability claims.

The right combination of material- and value-based qualities invites a meaningful experience that authenticates the brand story and generates devoted consumer interest.