Consumers are having more trouble than ever remembering new product launches.

Finesse completes a packaging overhaul that transforms consumer insights into new structural and graphic cues.

Grether’s Pastilles
(relaunched in the U.S., Europe, and Asia in 2008)

Material: Tinplate shaped as a pocket pack
Manufacturer: Doetsch Grether Ltd.
Description: Marketed as hard, medicated throat and voice lozenges, Grether’s Pastilles are still produced in Switzerland using carefully selected natural ingredients in accordance with the original British recipe dating back to the 18th Century. In addition to their functional effect, the lozenges also have a distinctive taste and a fruity aroma. A 3.75-oz tin of lozenges, on one Internet site, had a retail price of $8.99 (U.S. dollars).

Alustra Skin-Bleaching Agent (USA)

Summary: A distinctive and classic package appearance connects with the upscale female audience in marketing this skin-lightening product distributed in the United States.

Consumers embrace ‘functionally tactile’ packages, and matte finishes evolve into more potent options that signal product value.

Among the tactile packaging options for value-added products are “masterbatches.”

Second-quarter results point to need to think beyond established category paradigms.