If fresh research is to be believed, more than 50% of U.S. consumers claim they would surrender all forms of convenience packaging if doing so would benefit the environment.

Standup pouch considers all supply chain factors and demonstrates an understanding of the packaging life cycle.

Brachia olive oil
(marketed in Croatia)

Producer: Tridvajedan
Material: Ceramic, with inner metal funnel cap and outer wood cap
Package style: Container is shaped as an olive fruit, with a neck shaped as an olive branch
Description: Designed as both a gift and souvenir

Lifestyle brands transcend economic downturns by forging meaningful relationships with core consumers. Understand their ‘hot’ buttons to elevate your product above the clutter.

Exclusive survey points out two issues: The design brief doesn’t pack enough punch. And external creative input often is underutilized. Trust seems to be at issue.