As the packaging and displays that designers create move downstream toward the store shelf, they are increasingly stopping off at a contract packager's facility for pack-out.

When you think of the label's potential broadly, it can wield marketing muscle as a sophisticated and strategic weapon that offers brand managers another way to justify investments in packaging to senior management as a core element of product-marketing efforts. Why? The label's value advances beyond its traditional role as a decorative add-on.

Material: Plastic, with a half-body sleeve label

Package style: The package becomes the serving bowl, also including mixing sauces and a fork

Description: Noodle cup is taken to the next level in mass-merchandise stores, departing from cups and cellophane wraps typically found with instant-noodle packaging

We’re heading toward a new global brand perspective based on the insatiable demand among emerging-market consumers for Western brands.

How is it possible to position a brand as premium in the crowded carbonated soft drink aisle? Turn to an aluminum bottle and to artists to create engaging, limited-time labels for 360-degree impact.

Dual-chamber packages are used most often in the cleaning or personal-care categories. The chambers separate two inert liquids or gels until a sprayer or pump measures and mixes them, leading to a chemical reaction that leverages a consumer advantage.