Bottled wines typically achieve packaging distinction through the bottle shape or the label.

A streamlined PET bottle for Kraft Foods' 50-plus salad dressings achieves a 19% reduction in weight over the previous packaging and also provides multiple consumer conveniences.

Over time, a brand can become "dated," and BeautiControl Inc., Carrollton, TX, reached that point with its 15-year-old Skinlogics Lip Apeel line. The company updated the brand with custom packaging that also responds to consumer complaints about products that dry out.

For Teen Everyday Skincare System skincare products, packaging is the messenger for inspirational messages and a bit of attitude.

Suave’s redesign shows that cost savings don’t have to compromise consumer wants.

Kerr Dental wanted to improve package durability and functionality for its OptiDisc Finishing and Polishing Disc Set, used by dentists.

From fabric and skin care to energy drinks, new packages communicate what the product does

Mintel’s Global New Products Database cites several products that have recently come on the market. Each product’s packaging spotlights the product benefits.

Lebanon Seaboard is the top-selling brand in lawn and garden supplies, yet the company decided to survey consumers for their perceptions of the brand. The results told Lebanon Seaboard that the package had shortcomings in consumers’ minds and would require structural modifications. Among consumers’ observations:

Wines in packaging that bring a fresh look to the aisle are leading category sales in U.S. grocery, liquor, and drug stores. Sales are up more than 50% for wine brands using wine-in-box packages and those with screwcap closures.

The closure is often a forgotten packaging Component when positioning a product as high quality. Not for Milchwerke Thuringen GmbH. The subsidiary of Humana Milchunion Group has introduced an aseptic beverage carton in Germany with a three- piece screw cap that enhances perceptions of product freshness.

The company is using the closure on cartons of its Osterland brand of long-life, full-cream milk; long-life, low-fat milk; and long-life, skim milk.

A durable, double-hinge, dual-dispensing closure is the functional and aesthetic star of the obelisk-shaped container for Cover Girl’s Outlast Liquid Makeup, from Procter & Gamble.

The design enables the clear barrier plastic container to stand on its closure, creating a package shape that’s distinctive next to competitors on the store shelf.

O-I custom-created the patented closure system for the 44-mL Cover Girl Outlast bottles. The closure system responds to P&G consumer research that indicated a preference for a dual-dispensing closure over traditional threaded closures.

Links: O-I

Laboratorios RTB in Spain got the distinctive package it wanted to launch its Giorgi Fix Out Shampoo with an unusual closure design that works as a “tag team” with the bottle shape to convey the essence of a rocket ship.

The product manufacturer says it achieved the unusual look by selecting a conical push-pull dispensing closure from Crown Zeller and then designing a bottle to complement and highlight the closure.

Giorgi uses HDPE 250-ML bottles and plastic film labels across the product line. The packaging is produced in bright yellow and blue to match the brand’s colors.

Link: Crown Zeller

Secondary package stability is crucial for success in shrink-sleeve-bundling two or more products into multi-packs that won’t tip over or tear when handled. In Italy, a metal twist-open lid provides the structural stability that enables Barilla’s to bundle two glass jars of Restaurant Creation sauces in a shrink sleeve.

Giuseppe Concari, Barilla Technical Packaging Manager, says the specially designed lid, from Crown Closures Europe enhances package stability on grocery shelves, Additionally, the lid provides the following packaging enhancements:

1. It allows two sauce jars to be stacked, forming a distinctive hourglass-shaped, dual-container package.