Bottled wines typically achieve packaging distinction through the bottle shape or the label.

Creative teams are looking for examples of new packages that provide real benefits for the environment. One recent example comes from Boho Vineyards, San Francisco, CA, which succeeds on the sustainability front by thinking "inside the box."

Pouches, PET, and aluminum packages are taking their place alongside glass as wine continues to innovate new traditions.

Are you looking to break away from the clutter? Consider challenging conventional wisdom and surprise consumers of your product. So says Minda Gralnek. As Vice President and Creative Director for Target Stores, she leads a design team that challenges the conventional image of discount retailing.

Wines in packaging that bring a fresh look to the aisle are leading category sales in U.S. grocery, liquor, and drug stores. Sales are up more than 50% for wine brands using wine-in-box packages and those with screwcap closures.