Hormel Foods Corp. brings the colored pull-tab to the chili aisle with several varieties of chili in full-panel, steel easy-opening 15-oz cans. The red tabs provide a visual difference on store shelves.

"We felt that the red tab really brought attention to the can end," explains Marty Wolesky, Hormel Product Manager. "We stated the clear objective of being ready for chili season, and we worked closely with Silgan Containers to ensure a smooth and timely conversion with our production facilities."

Silgan provides the ends, tabs, and cans.

The redesigned paper label for the new chili can retains the familiar Hormel red background. The label emphasizes the chili's healthful benefits in ribbon colors that coordinate with each product variety. Suggested retail price is $1.49 to $2.49.

The leading edge of in-store pizza marketing is shifting to the refrigerated aisle in supermarkets, with fresh deli pizzas, and focusing less on the freezer case. Uno Foods, Brockton, MA, offers a good example of how packaging is playing a pivotal role in this trend.

By Lynn Dornblaser, Mintel International
From Package Design magazine