The kitchen is the new front line where consumers are boldly trying different combinations, creating new flavor profiles. Package design can empower them with a ‘fun factor.’

Morton International has begun refreshing package designs for its stable of specialty salts, which have been on the market for several years. This is a tall order that the Chicago-based company—historically not one for frequent packaging changes—is pursuing carefully. Why? The company’s flagship Morton Salt is one of the nation’s most trusted brands. Its dark blue-labeled, cylindrical basic table salt package is a staple in many kitchen pantries, and Morton doesn’t want consumers to lose identity with the core brand.

Consumers’ cereal packaging needs (and those of frustrated bag-in-box cereal eaters everywhere) are about to be realized with the sleeve-in-pouch (SIP) package design. The brainchild of Hosokawa Yoko, the SIP design emulates the cube of a carton, offers the easy-open/reclosure attributes of a zipper, and capitalizes on the efficiencies of in-line form-fill-seal manufacturing.

4C Foods Corp. boosted sales 7% for its 4C brand of seasoned salt-free breadcrumbs by refreshing the canister graphics to help reintroduce the long-time product’s benefits to diet-conscious consumers.

The redesigned canister graphics achieve two important objectives for the Brooklyn, NY-based marketer: