Coca-Cola is bringing more convenience to the beverage aisle with a resealable 500-mL aluminum can for its Burn energy drink.

As a child, I loved being the first person in my family to break through the seal of any new package. It was a constant battle between my little sister and I that soon became a parental bargaining tool to separate and reward us. Be it pushing a spoon through the seal under a jar's lid, zipping open a foil pouch, or pouring that first cascade of corn flakes from the box, there was something special about that moment.

Over time, a brand can become "dated," and BeautiControl Inc., Carrollton, TX, reached that point with its 15-year-old Skinlogics Lip Apeel line. The company updated the brand with custom packaging that also responds to consumer complaints about products that dry out.

Consumers long have expressed frustration with the mess that comes with opening, closing, and handling bacon packaging. Oscar Mayer takes a corrective step with its StayFresh Reclosable Tray.

Sustainability is driving the excess from packaging materials, energy use, and waste. The challenge for brand owners will be to improve product protection and shelf impact while also using materials and technologies that lessen packaging's environmental impact.

Betta Foods, an Australian manufacturer of ice cream cones and specialty confectionery products, is adding convenience to candy packaging with a resealable zipper on its Natural Real Fruit Flavored Liquorice AllSorts and Liquorice Bullets varieties.

On packages of Kraft Foods’ Chewy Chips Ahoy! soft chocolate chip cookies, graphics signal the convenience of operating Kraft’s Snack ’n Seal resealable packaging. A large portion of the pack’s top may be peeled open to withdraw cookies, then resealed for freshness and on-the-go convenience.

Jeanine Maresca, Chips Ahoy! Brand Manager, says AC Nielsen in-home research determined that consumers want more convenient snack packages. The Chewy Chips Ahoy! package responds to this desire with 15-oz packs with a suggested retail price of $3.99.

Add grapes to the growing list of fresh-cut produce showing up in graphically appealing, consumer-friendly, convenience-oriented packages that fit in automobile cup-holders.

Welch Foods is rolling out single-serve “grapes on the vine” in 5-oz portions in modified-atmosphere, clear plastic cups. Refrigerated shelf life is 17 days for red grapes, 12 days for green.

Colorful film labels adorn the lid and the cup’s sidewalls. A flexible film lidding is heat-sealed to the filled cup before the rigid lid is snapped on.

The product has a suggested retail price of $1.75.