These tips will help synergize your display with your packaging, and they also consider the needs of the marketer, the retailer, and the consumer.

Point-of-purchase (P-O-P) displays that are shoppable from multiple sides have become requirements in club stores and with some mass merchandisers. Murray Biscuit Co. collaborated with Multi-Dimensional Resources, a designer and manufacturer of P-O-P displays, to bring this P-O-P tactic to grocery stores.