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Category: Packaging for aging consumers

May 10, 2006

A toolbox for testing human utility in packaging

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A demographic tidal wave of aging boomers is set to befall consumer packaged goods companies (CPGs) and package designers. As a result, you've been reading articles about topics like ease of use, designing for aging consumers' needs and universal design (we outlined universal-design philosophy in the January/February 2006 issue of Shelf Impact!). What techniques are available to help brand managers, marketers, and package designers design and test packages that aging consumers will receive well?

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