Millions of baby boomers are nearing retirement and reduced spending power. Hispanics are younger and in prime spending years—but understand them first.

A demographic tidal wave of aging boomers is set to befall consumer packaged goods companies (CPGs) and package designers. As a result, you've been reading articles about topics like ease of use, designing for aging consumers' needs and universal design (we outlined universal-design philosophy in the January/February 2006 issue of Shelf Impact!). What techniques are available to help brand managers, marketers, and package designers design and test packages that aging consumers will receive well?