Category: Packaging for aging consumers
May 10, 2006
Subscribe For Free!Readers are raving about this twice-monthly e-newsletter and quarterly print publication for marketers of consumer packaged goods. Learn more >

A demographic tidal wave of aging boomers is set to befall consumer packaged goods companies (CPGs) and package designers. As a result, you've been reading articles about topics like ease of use, designing for aging consumers' needs and universal design (we outlined universal-design philosophy in the January/February 2006 issue of Shelf Impact!). What techniques are available to help brand managers, marketers, and package designers design and test packages that aging consumers will receive well?
There's More. Click to continue reading "A toolbox for testing human utility in packaging"