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Category: Market research June 26, 2008
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One strategy for creating a successful lifestyle brand focuses on a reinforced sense of well-being. One section of the store where this message can work well is household products, and a stellar recent example is WD-40's X-14 bathroom-cleaning products. There's More. Click to continue reading "WD-40 finds the emotional bull's-eye in bathroom cleaners"
May 15, 2008
Why do we indulge the clearly undesirable tendency to create "me-too" products with mundane packaging to match? Recently, I came across some interesting perspectives. There's More. Click to continue reading "How to think ahead of the consumer"
May 15, 2008
Today's savvy consumers have a wealth of information at their fingertips. The Internet provides some of the most in-depth analysis and reviews of almost anything offered in the marketplace -including new products and packaging.
There's More. Click to continue reading "Women's network's insights prompt snack-bag changes"
February 07, 2008
Sometimes, insightful breakthroughs originate from unlikely places. I was reminded of that while listening to Barbara Jirka speak at a conference in Boston last week. Jirka is Channel Marketing Manager for Tyson Foods, and she was presenting at the Kid Power Food and Beverage conference about marketing healthful foods to kids and moms.
There's More. Click to continue reading "Break the rules by thinking in new dimensions"
November 08, 2007
Hispanics have purchasing power of $860 billion, according to the Selig Center for Economic Growth at the University of Georgia, and all I get on my package is the translation of the words “black beans” to frijoles negros? There's More. Click to continue reading "¿Que pasa, USA?"
October 25, 2007
Retailer brands continue to post solid dollar-volume increases in a number of categories across all distribution channels. The growth is due in part to retailers’ added emphasis on branding, in which packaging is playing a stronger role than ever in differentiating retailers and creating value. There's More. Click to continue reading "Retailer brands growing solidly in additional categories"
October 11, 2007
Valerie Jacobs makes her living by helping consumer product companies identify and capitalize on consumer trends, and the Director of Trend Analysis at LPK notes a rise in the number of “natural” products. Not in the sense of natural versus organic, but natural as a barometer of aesthetic enjoyment. There's More. Click to continue reading "Weight-loss shake embodies the ‘new natural’"
October 11, 2007
Why can some products build an army of loyal consumers with little or no advertising and other brands require an expensive promotional campaign for success? Patrick Hanlon, Founder and CEO of Thinktopia, says true brands are belief systems with perceptible meaning to set them apart from commodity products. There's More. Click to continue reading "Link brand believability, belonging, and packaging"
March 10, 2007
Six new packages strut their stuff. Packaging has become more closely aligned with corporate business strategies. Increasingly, it has a seat at management ’ s table. There's More. Click to continue reading "Making market research work for you"
Summit Publishing Company ©2008
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Recent Entries
WD-40 finds the emotional bull's-eye in bathroom cleaners
How to think ahead of the consumer
Women's network's insights prompt snack-bag changes
Break the rules by thinking in new dimensions
¿Que pasa, USA?
Retailer brands growing solidly in additional categories
Weight-loss shake embodies the ‘new natural’
Link brand believability, belonging, and packaging
Making market research work for you
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