Organic Valley, LaFarge, WI, has found an innovative way to extend its brand reach and bring the healthful benefits of milk to the ballpark. The dairy packages about 8 oz of milk in aseptic cartons for distribution at Fox Cities Stadium in Appleton, WI, during baseball games of the minor league Wisconsin Timber Rattlers.

"The milk cartons are easy for kids to open, carry, and consume, which is one less thing for parents to worry about while enjoying the action during the game," says Ryan Grossman, Timber Rattlers Food and Beverage Manager.

Milk is packaged in Tetra Pak's Prisma Aseptic® recyclable, single-serve cartons. The milk does not need constant refrigeration. All that's required for consumption is chilling the milk a few hours before service.

Organic Valley, LaFarge, WI, has found an innovative way to extend its brand reach and bring the healthful benefits of milk to the ballpark. The dairy packages about 8 oz of milk in aseptic cartons for distribution at Fox Cities Stadium in Appleton, WI, during baseball games of the minor league Wisconsin Timber Rattlers.

The closure is often a forgotten packaging Component when positioning a product as high quality. Not for Milchwerke Thuringen GmbH. The subsidiary of Humana Milchunion Group has introduced an aseptic beverage carton in Germany with a three- piece screw cap that enhances perceptions of product freshness.

The company is using the closure on cartons of its Osterland brand of long-life, full-cream milk; long-life, low-fat milk; and long-life, skim milk.

Charles Dale, an award-winning chef and restaurateur based in Aspen, CO, is co-founder of Dale’s Kitchen, which is set to debut a line of aseptic bag-in-box ingredient stocks used for soups and other dishes.

SI: What is your goal with these products?

Dale: To produce chef-quality products made by a chef for chefs without using preservatives or additives. Most of what is available today uses sodium, MSG or MSG-type additives, and real chefs shy away from those products because they are not up to the highest standards.

Campbell Soup Co. is 136 years old, but it continues to innovate, as evidenced by its launch of a line of restaurant-style, ready-to-serve soups in aseptic cartons that will be available nationwide in October.

Campbell will be rolling out the Select Gold Label aseptic soups in cartons that carry a shelf life of nine to 12 months.

About two years ago, Campbell launched Gardennay aseptically packaged soups in Canada. One article described the line as “the first shelf-stable, ready-to-serve Combibloc® soup to hit grocery store shelves in North America.”

“We’ve had experience with aseptic soups in France, Australia, and Canada,” explains John Faulkner, Campbell Soup’s Director of Brand Communications. “We’ve been able to demonstrate to the Food and Drug Administration that we can bring aseptic soup into the United States that meets its guidelines. The product is cooked ahead of time, then hot-filled into a sterile carton.”