From the GrabPack to the PortaBottle, new options are giving marketers more branding opportunities while also providing consumer convenience and eco-friendliness.

Consumers associate multipacks of bottles and cans with plastic carrier rings and colorfully decorated shrink film. But new packaging formats are expanding the options to marketers for bundling six or 12 cans or bottles of beverages, while also maintaining the structural stability of the carrier case after one of the containers has been removed.

New types of bottle-carrier packages are popping up in places like the UK and Germany, and a blog entry from Best in Packaging details a few of the recent bottle-carrier introductions.

These new carrier options seem to provide plenty of real estate and options for on-pack branding, and they also carry environmental benefits, from the materials used to recyclability.

Packages such as these are bringing a fresh appearance to beverage multipacks while also adding a new wrinkle that gives retailers and distributors what they need: convenience packaging that enables consumers to easily and confidently pull more product off the shelf.