Oval one-piece tubes (USA)

Summary: These oval one-piece tubes are designed to eliminate the online filling problems associated with back-off in conventional tubes with caps. They also ensure the correct in-hand orientation of packaging graphics for maximum message and branding reinforcement.

Interactive shampoo packaging (Indonesia)

Summary: Procter & Gamble invokes the sense of smell with a fragrance patch on the front of its Herbal Essences bottles as another way to engage the "Herbal Girl."

Shaped pouch is cat’s meow (Germany)

Summary: A standup flexible pouch intuitively signals the treats for cats that await inside this package, which could double as a puppet after the contents have been consumed.