Alustra Skin-Bleaching Agent (USA)

Summary: A distinctive and classic package appearance connects with the upscale female audience in marketing this skin-lightening product distributed in the United States.

Cellier Mineral Water (Argentina)

Summary: In a bid to strengthen its market share, Cellier repositioned its bottled mineral water brand. The package structure is an extension and reinforcing element of the brand’s identity. The new iconic bottle shape is modern, eye-catching, and easy to hold.

Barbie Stationery Set (China)

Summary: Mattel extends its Barbie brand into the stationery aisle with a theme-packaged stationery set. This item was discovered in a department store in China.