Among the tactile packaging options for value-added products are “masterbatches.”

They allow for the economical coloring of polymers during the manufacturing of bottles and containers, and technological advances are making them more robust.

Among the new options is the Brushed Brilliance Masterbatch. It offers a cost-effective and environmentally friendly alternative to brushed aluminum.

Introduced at the recent HBA Global Expo by Ampacet Corp., plastics treated with the Brushed Brilliance Masterbatch can avoid metal-forming design restrictions. Marketers can achieve cost savings in two ways. First, the masterbatch eliminates the need to transport containers and formed products to and from secondary color-printing or -processing lines. Second, the metal look-alike packages eliminate the use, processing steps, and expense associated with primary metals.