5-Hour Energy
Living Essentials provides energy shots with vitamin supplements in a PET 2-oz bottle. A colorful shrink-sleeve label is a key marketing component of the packaging. It positions the brand as premium, justifying a retail price of $3, and also portraying the brand as aspirational with the silhouette of a runner scaling a mountain.
Y Water
Geometrically designed, copolyester 9-oz bottle appeals to elementary school children. Empty bottles can be connected, using rubber connections called “Y Knots,” as molecule-like formations, prolonging bottle life by transforming the package into a toy or building block.
Barry’s Busy Bee Pure Honey
Golden Heritage Foods leverages shape and graphic intensity in packaging with Barry’s Busy Bee Pure Honey. The honey, packed in a 2-oz shaped bottle with a shrink-sleeve label, brings the likeness of feature film Bee Move star, Barry B. Benson, to life. The small package personifies bees, which are small characters, adding an element of “cute.”
Cheerios Tot Pack
Cheerios’ HDPE container improves on convenience in serving cereal to small children with a Tot Pack size holding 1.1 oz of product. The recyclable package enables cereal to be poured easily and eliminates the need put cereal into plastic bags for consumption.
Oscar Mayer Stay-Fresh Reclosable Tray
Consumers have long lamented the hassle and greasy mess that come with opening and closing bacon packages. Kraft Foods’ Oscar Mayer division offers a solution with its Stay-Fresh Reclosable Tray. A thermoformed tray holds 12 oz of bacon and a snap-fit lid gives the package reclosability. An easy-peel film is vacuum-sealed to the tray flange.
Five-piece Maybelline compact case
A five-piece, lateral- and vertical-opening compact case reinforces Maybelline as an innovative brand with the introduction of its Dream Matte Powder. The case’s lower section holds a puff and the upper section holds the powder and a “shade-evident” lens that enables shoppers to view and examine the shade of powder on the shelf.
Air-tight combo-container for lip products
Custom polypropylene jars with stacked-component construction refreshen the Skinlogics Lip Appeal brand, from BeautiControl Inc. The package eliminates complaints about product drying out by creating stackable jars for lip line peel and lip balm. Each container is threaded on top and sealed with foam membranes and an overcap.
Package shape elevates detergent’s positioning
Procter & Gamble draws inspiration from beauty care products with a “jewelry box” design that transforms Cascade Complete into a premium brand. On the label, the brand’s blue and green colors swirl in a vortex shape to convey the product’s cleaning power. This distinctive shape repeats inside the dissolvable detergent pouches.
Single-use caulk packs
Not every caulk job is a big one, and caulk often dries out and goes to waste after packages are opened for smaller jobs. Caulk Singles provides a solution with a single-use, disposable caulk package. The 1.25-oz stand-up pouch, measuring 5 inches tall, uses geometric bellows—a layer of white E-flute corrugated attached to the back of the pack.
Elmer’s bottle becomes more versatile
A new bottle for Elmer’s Glue features an oval shape that‘s ergonomically comfortable to hold and use with one hand, and an off-center neck with a push-pull cap and spout to make pouring and filling easier. The shrink-sleeve label effectively markets each product in the family while also addressing label height and shrink challenges.
