Shelf presence is everything for spirits brands in which the carton is the first billboard that consumers see. For premium brands, the graphics need to be stunning, and Scotland-based Edington Group accomplishes that objective with its high-end Black Grouse Scotch Whisky.

Edington uses board-to-board laminated overcartons with bright-white Incada paperboard from Iggesund. The paper provides the high-contrast background necessary to maximize the brilliant hues of a black grouse standing on its perch.

The carton’s five-color lithographic printing with a satin finish, gold foil stamping, detailed embossing, and spot gloss varnish also highlight the graphics and text.

The Forest Stewardship Council (FSC) certifies the board used for the carton. The FSC is an independent, international organization that maintains and manages forests used as sources of wood, paper, and other pulp products.

Black Grouse is marketed at travel retail stores and select supermarkets in Europe, Russia, and South Africa.