Shape adds a spark to the baking aisle with Mr Kipling Cake Bites from Premier Foods. The bite-sized, individually wrapped sponge cakes come in flip-top paperboard packages shaped like a cake.

Each of the six-color, litho-printed packages, designed and produced by Sonoco, contains 15 Cake Bites. The treats are available in the Strawberry & Vanilla, Lemon, and Caramel varieties.

The cartons provide two-high retail-shelf display. They add another bonus by running efficiently on Premier Foods’ filling lines.

“We are delighted with Sonoco’s total packaging solution,” says Rachel Pirt, Senior Brand Manager, Mr Kipling Innovation, at Premier Foods. “Sonoco’s vibrant, flip-top Sono-wrap cans really help the Mr Kipling brand break through what consumers call the ‘wall of cake’ in stores.”

Package dimensions are 5 1/2” x 5” x 4”. The flexo-printed base lists the product ingredients and nutrition information.