The Wrigley Co. is touting portability and convenience with its new 15-stick gum package. The compact carton, called Slim Pack™, is designed to fit on-the-go lifestyles. It is the new packaging for the company's five Wrigley brands, as well as for its new Extra Fruit Sensations line of four fruit-flavored gum varieties.

"The Slim Pack offers a more durable and portable package that is perfect for a purse or back pocket," says Jennifer Luth, Wrigley's Marketing Communications Manager. "The new packaging changes were coupled with significant flavor improvements across both brands."

With the hand feel of a deck of cards, the paperboard pack measures 3" x 2.5" and firmly holds three sets of five gum sticks side-by-side. Carton flaps are sealed on one end. The other end offers an oversized flap that, once opened, offers easy access to the gum sticks. For carton reclosure, a tab on the carton's flap can be tucked into a die-cut on the back of the carton.

The project took two years, "which is not uncommon for a complete structural package change," Luth says. She predicts that retailers will appreciate the pack as well, "because it provides a 33% improvement in shelf productivity."