1800 Select Silver Tequila, from super-premium distributor Proximo Spirits of New York, NY, uses the brand's iconic, Mayan-pyramid-inspired bottle design to convey authenticity and luxury.

The tequila brand, a 100-proof, 100% blue agave silver tequila, joins other tequila varieties in the Proximo family in what Elwyn Gladstone, Proximo's Vice President of Marketing, describes as "Tequila's most widely recognized bottle."

Standing 9.25 inches tall for the 750-mL version, the bottle exudes a strong south-of-the-border character. Its shape replicates ancient Mayan temples and includes the spiky, fan shape of an agave plant engraved on the front panel. The bottle's sizable, square stopper, molded with the 1800 logo on top, doubles as a handy shot glass.

Select Silver uses paper labels with a rich, matte-black background. The labels are embossed in silver for the front, back, and neck of the bottle. These visual treatments convey a "smooth, elegant look, reflecting the velvety smoothness and premium nature of this product," Gladstone adds.

Suggested retail prices range from $17.99 for a 375-mL bottle to $34.99 in the 1-L size.