By instituting a liquid-nitrogen injection packaging process, AriZona Beverage Co. has extended the shelf life of its products by 12 to 18 weeks. That change enables the company's inventive promotional products to stay on the shelf longer than normal.

Shelf Impact! recently discovered one of those products in the pro shop cooler at the Windy Acres Golf Course near Monroe, WI, with packaging highly appropriate for the venue. AriZona Lite Half & Half Iced Tea Lemonade comes in a golf-themed polyethylene terephthalate (PET) bottle bearing labels that celebrate golf legend Arnold Palmer's association with the beverage company. An adhesive, metallic-looking label contains the dominant imagery of Palmer at various points throughout his career, as well as his reproduced autograph and a colorful golf umbrella.

The secondary label, also bearing the autograph and golf umbrella, is shrunk around the familiar dome-shaped neck of AriZona tea bottles, with important differences. Razor-sharp label printing re-creates the look of a golf ball and also works together with the bottle mold to re-create the dimpled texture of a golf ball.

This niche package certainly scores a birdie with any golf enthusiast.