Maybelline New York wanted a distinctive package that connotes style for its new Dream Matte Powder compact product, so it went beyond color and special effects and also selected a sophisticated packaging structure.

The lateral- and vertical-opening compact case is a five-piece acrylonitril butadiene styrene structure. The matte-gold compact case's construction required two silk-screen print runs on the lid, two welding operations on the upper- and lower-case sections, positioning of the mirror section, and final assembly.

The lower section of the case holds the puff, and the upper section contains the powder. The top section also includes a "shade-evident" lens that enables shoppers to view and examine the shade of powder on the store shelf.

The pearlescent plastic packaging, from Rexam Personal Care Products, delivers an elegant compact with easy and audible "click open and close" features. The average unit retail price at Walgreens' stores is $7.99.