Shape and functional convenience are two key benefits that give Dead Down Wind Scent Prevent Field Spray shelf distinction and an edge at the point of use.

The field spray helps deer hunters suppress or eliminate odors, such as human scent or smoke, which might deter prey from coming into their kill zone.

The company's Evolve 3 Scent Prevent Field Spray is packaged in 24-oz HDPE bottles custom-designed by Tricor Braun and equipped with trigger sprayers from Calmar. The bottles incorporate a handle with a grip designed to resemble an archer's bow. The sprayer's distinctive inverted feature enables the bottle to be turned upside down without interrupting the spraying action, a point-of-use plus for hunters.

The polyester, pressure-sensitive labels, from WS Packaging Group add marketing "pop" with a clear over-laminate protecting multi-color graphics with a holographic, reflective rainbow design.

"The feature we liked most about this packaging is the user-convenient, inverted-spray capability that allows the product to be sprayed upside down, over and over, until the bottle is empty, without re-priming," says Dead Down Wind Product Manager Jason Falbo.