Packaging plays a key role in authenticating a brand to win over consumer trust.

The packaging components produce a sense of believability about the product's quality and brand positioning.

Label 5 stakes its claim as an affordable, blended scotch whisky in France, but a package redesign moves the product beyond a commodity and into the realm of a brand through effective use of visual cues such as bottle decoration and labeling.

First Blending, Co., with the assistance of Dragon Rouge, drives the brand's value through visuals such as a crest embossed just below the neck of the glass bottle. A split-label front panel bears a gold outline around the black-and-white secondary label to enhance the brand's perceived value.

"These are elements of quality, infused through design," says Eric Zeitoun, Dragon Rouge President.