Digital printing allows for customized packaging, giving marketers the visual impact they need for "in-season" promotional packaging to help build incremental product sales.

Nowhere in package is that more evident than on the label, and hot sauce provides a platform take infuse edginess in a brand to spike sales.

Dave's Gourmet Inc. is one brand marketer capitalizing on the presidential elections to provide the "spice" for labels on its glass bottles of sauce. Consumers visiting www.davesgourmet.com can cast a "Dave's Gourmet Official Presidential Ballot" for their favorite presidential candidate, and receive a 26-oz bottle of Dave's Gourmet Hot Sauce bearing a caricature of their candidate of choice on the label. Each vote cast equals one bottle sold. The company donates profits from each bottle sold to charities involved in cancer research.

Poll results will be updated daily on the Web site throughout the election campaign. On one recent check, Barack Obama had 61% of the bottles sold, John McCain 26%, and Hillary Clinton 12%.