Packaging plays a key role in authenticating a brand to win over consumer trust.

Shape and functional convenience are two key benefits that give Dead Down Wind Scent Prevent Field Spray shelf distinction and an edge at the point of use.

Digital printing allows for customized packaging, giving marketers the visual impact they need for "in-season" promotional packaging to help build incremental product sales.

Packages across categories are getting smaller, and the trend toward more portable beverage and prepared-food containers will drive the increased use of plastics in rigid food packaging in the U.S. market.

Brand marketers and package designers alike seem to be looking for that "silver bullet" when they can say, "Aha! Now we're sustainable!"

Bottled wines typically achieve packaging distinction through the bottle shape or the label.

A streamlined PET bottle for Kraft Foods' 50-plus salad dressings achieves a 19% reduction in weight over the previous packaging and also provides multiple consumer conveniences.

GE Caulk Singles are replacing squeeze tubes and caulk guns for convenient, on-the-go application.

Let's face it.

Can design help bring a 20% to 25% sales premium at retail over competing brands?