Coca-Cola is bringing more convenience to the beverage aisle with a resealable 500-mL aluminum can for its Burn energy drink.

Coca-Cola introduced the container when marketing the beverage in France.

"Intensive research was carried out to deliver a consumer-oriented solution," says Vincent Bouin, Coca-Cola Marketing Manager. "The resealable end marks a major advance in beverage packaging, and the French trade understood it. They all welcomed the innovation with enthusiasm."

The resealable can, from Ball Packaging Europe, has an aluminum end that includes a flat, plastic opening mechanism. A rotating movement uncovers the opening. A tamper-proof feature allows consumers to easily verify that the seal has not been broken prior to the initial opening.