Murray's Chicken, New City, NY, is elevating eco-awareness to a higher level in case-ready meat by introducing a film package for fresh poultry that eliminates the use of polystyrene foam trays.

The film is a proprietary, multilayer structure from Winpak. Steve Gold, Murray's Chicken Vice President of Sales and Marketing, says the film resists punctures and abrasions and also provides high gas and oxygen barriers.

The film offers a 15- to 17-day product shelf life, features a proprietary leak-resistant seal, and is freezer-safe.

On the package front, Murray's Chicken takes two actions to gain consumer trust. First, the company logo appears in a prominent size. Second, the front panel also serves as an educational billboard about the package's eco-friendly advantages.