Shape is the differentiator on another package in the beverage aisle with Dr. Pepper Snapple Group Beverages' 21-oz angled glass bottles of Rose's Mojito. The brand is a line of non-alcoholic mojito mixers.

The bottles' rightward curve is designed to communicate sleek, trendy sophistication to the consumer. On shelf, the bottles, from Vitro Packaging, carry a second marketing bonus by nesting neatly side-by-side to create an eye-catching display.

The label also plays a role in heightening shelf appeal. A polypropylene label, from Brook & Whittle, is printed in nine colors combining UV flexo and screen printing.

Suggested retail price is $6.49.

The Glass Packaging Institute honored this package with its Overall Package Design Award for 2008.