Packages that intuitively inform consumers about the products they contain have an edge in boosting brand sales. A key tactic these packages share is the ability to focus on a single message.

For First Juice, from First Juice Inc., Mt. Freedom, NJ, the message could be summed up as "a healthful beverage for toddlers." Packaging signals that message for a new organic juice primarily through an eye-catching label, which is flexo-printed in eight colors. The PETG shrink sleeve, from Seal-It, a division of Printpack, showcases an illustration of a toddler on a tricycle and bears the tagline "training wheels for healthy eating."

The label background repeats the fruit and vegetable colors of the product inside the bottle to signal flavor varieties such as Apple+Carrot and Banana+Carrot. The all-in-one shrink label also addresses product security by including a tamper-evident band.

Structural design elsewhere on the package works together with the label to signal the product is meant for small children, and it also guards against messes. The 8-oz bottle bears a recyclable, spill-proof, sippy-top container to offer on-the-go convenience.

"As parents ourselves, we at First Juice have created a juice beverage and a no-spill packaging that we wish existed years ago, when our kids were younger," says David Glasser, First Juice CEO.