April 10, 2008
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White-coated aluminum cans provide the canvas for labels with glitzy graffiti graphics that introduce AriZona Beverages' All City NRG green-tea-based, pomegranate-juice-flavored energy drinks.
The brand is rolling out in three flavor varieties, each with its own label design, as a "subway series" designed by Vincent "Fact One" Ficarra of Mpire Creative.
The white coating on the can surface creates a striking contrast by showing through clear, unprinted portions of the PVC shrink-sleeve labels.
"The art is a form of expression that captures the creativity, imagination, and energy of the urban lifestyle," says Wes Vultaggio, AriZona Beverages creative director. "Since AriZona originated in Brooklyn, we thought we would pay tribute to the passion and originality of these artists with our own street art design on the can and with a bold, energy-infused beverage."
The tall, slim-line, 16-oz cans include distinctive black pull-tabs from Rexam. The nine-color rotogravure-printed shrink-sleeve labels are from Multi-Color Corp.