In Germany, design's distinctive appeal on a glass bottle has given Bonn-based "true fruits" fruit juices a 72% market share among fruit smoothie drinks sold at gas station convenience stores.

The 250-mL bottles are marked by printed lines that act as visual indicators of the percentage of individual fruit portions contained within. The design emphasizes the clarity of the glass.

"The bottle is an important part of the product," says Marco Knauf, General Manager of true fruits. "It underlines the quality of the content and stands out strongly from the packaging monotony on the store shelves."

O-I designed and developed the flint glass bottle, which uses Applied Ceramic Labeling decoration for the ingredient amount lines and graphics. It's topped by a twist-off metal closure.

Suggested retail price is about $3.50 to $4.25.