When LypSyl, a 100-year-old Swedish lip-balm brand, debuted in the U.S., Lornamead Inc. tweaked product formulations and rolled out enticing and functional packaging.

The blister stick packs include a "bee-grip slider" that consumers are describing as "cool" and "fun."

"The primary pack was designed to optimize product application and make it enjoyable. The secondary pack was developed to generate 'appetite appeal' in the very medicinal lip-balm aisle," says Karen Murabito, Lornamead Group Brand Director, Skincare.

From an ease-of-use perspective, the slider allows for one-handed operation of the stick.

The package also shines visually with a 3-D, bee-shaped ABS slide button, a seven-color PP sleeve label, and a pearlescent-green cap with an embossed honeybee logo, all from HCT Packaging.

The bee theme continues on the secondary packaging with a dual-carded blister pack with cards cleverly die-cut in a honeycomb shape for all five product formulations. The blister, developed by DMI, includes extra space for the bee slider on the stick packs.

Blister-card graphics, designed by Muts&Joy& and printed by CardPak, feature an illustration of a golden swath of honey oozing down the top of the card, fronting a yellow, honeycomb-pattern background. A bee logo tops a LypSyl cartouche near the top of the card.