The challenge for third-generation DelGrosso Foods: Increase distribution to gourmet supermarkets and specialty food stores. The solution: The company developed ultra premium, natural Italian sauces, marketed under the La Famiglia DelGrosso brand name, and then introduced them in packaging that reflects both the quality ingredients and family pride vested in the products.

Each product reflects the memories and personalities of individual family members. The spaghetti, pizza, salsa, and Sloppy Joe sauce products include flavors such as Uncle Fred's Fireworks Sauce, Uncle Bo's Roasted Red Pepper Tour, Aunt Mary Ann's Sunday Marinara, Chef John's Tomato Basil Masterpiece, Aunt Cindy's Sun-Dried Tomato Sonata, Aunt Linda's Arrabbiata Memories, Uncle Joe's Vodka Celebration, and Uncle Jim's Late Night Puttanesca.

"As our first new major product introduction in several years, it was essential for the packaging to convey the brand's core characteristics, specifically its authenticity, tradition, and premium quality," says Michael DelGrosso, the brand owner's Director of Sales and Marketing.

These products come in 26-oz glass jars from Saint-Gobain Containers. Crown Closures Americas, a unit of Crown Holdings Inc., supplies the metal twist closures with vacuum buttons. Gamse Lithographing Co. Inc. offset-prints the metallized, spot-embossed paper labels in eight colors.

The DelGrosso packaging earned a 2007 Clear Choice Award from the Glass Packaging Institute.