Consumers long have expressed frustration with the mess that comes with opening, closing, and handling bacon packaging. Oscar Mayer takes a corrective step with its StayFresh Reclosable Tray.

"We listened to people's concerns about traditional bacon packaging and designed this to solve those issues," says Beth Goeddel, Senior Brand Manager at Kraft Foods. "We think our new packaging is the best thing since sliced bacon,' and we're thrilled to provide an innovative and practical solution that sets the standard for bacon product packaging."

The package holds 12 oz of bacon and has a suggested retail price of $3.99. Between a thermoformed tray that holds the bacon and a snap-fit lid that gives the package its reclosability, a flexible film with easy-peel characteristics is vacuum-sealed to the tray flange. Consumers lift the reclosable lid, peel off and discard the film, and use as much bacon as they like before reclosing the pack with the snap-fit lid.

Curwood supplies the package's three key components.