Some of the brightest branding and design minds in the business will highlight this year's FUSE: Design & Culture/Brand Identity & Packaging conference, produced by the Institute for International Research (IIR), will be April 13-16 at Pier 60, Chelsea Piers, New York City.

Shelf Impact! is a media partner for this 9th annual conference, which has the theme Creating Winning Campaigns for Moms that Excite Kids in Today's Modern Health Age.

Shelf Impact! will continue its support of the conference as a media partner.

IIR has announced additional speakers for the conference. Natalie Schoch, Director, Knowledge Management and Trends at the Kellogg Co., will present "Fast Forward: Forget the Past, Everything Happens in the Future."

Mike Ellgass, Director of Private Brands for Sam's Club, will explore "Being Green in Mass: Packaging Innovations at Sam's Club."

Cheryl Swanson, a cultural anthropologist and visual branding expert, and Principal at Toniq, a brand-effervescence consulting company, will discuss "Don't Just Survive, Thrive: Lifestyles in the Next Decade."

The symposia day will include concurrent breakout track sessions on sustainability and packaging innovation, global design and brand strategy, and emotional branding and the quest for experiences. The conference days will offer afternoon tracks on design, strategy, and trends affecting packaging.

View complete registration details and the program agenda.