February 07, 2008

Coming to a city near you: Shelf Impact!'s workshops on trends and package design

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You've got limited education budget and time, yet you want the essential information about trends driving packaging that gets results with today's demanding retailers and consumers. If this describes you, Shelf Impact!'s Package Design Workshops are just for you.

Shelf Impact!'s Package Design Workshops series is a roll-up-your-sleeves, fast-paced event in a fun and interactive setting that will give you need-to-know packaging information on retail trends, consumer preferences, and marketing and design strategies. In less than a day, you'll walk away with forward-thinking ideas galore for what works in making the package an effective part of a marketing program.

Facilitated by Shelf Impact! Editor Jim George and Shelf Impact! Publisher Jim Chrzan, the workshop series will kick off April 2 in Jacksonville, FL, and repeat at five other locations around the country through August.

Registration is open now! Seating is limited. The workshop will cover:

Current packaging design trends in stores
The latest consumer wants and needs in packaging
Proven packaging tactics with branding muscle—the roles of emotion, sensory cues, and sustainability
Steps for managing the creative process effectively

Each workshop will include plenty of time for interaction, including group discussion of packages from around the world. Attendees are invited to send their packaging for a special critique session.

We hope you'll join us for an educational day in a fun-filled environment!






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