Over time, a brand can become "dated," and BeautiControl Inc., Carrollton, TX, reached that point with its 15-year-old Skinlogics Lip Apeel line. The company updated the brand with custom packaging that also responds to consumer complaints about products that dry out.

The new look features injection-molded styrene acrylonitrile/polypropylene stackable jars from TricorBraun. The opaque white packaging is screen-printed in two colors in English and French. The combination lip exfoliator and lip moisturizer and includes a 1-oz bottom container of lip Line Peel and a .25-oz top container of Lip Balm.

The smaller BeautiControl Lip Balm jar stacks in place on top of the larger jar of Line Peel, and the products sell as a two-for-one unit with a suggested retail price of $19 (the Lip Balm is $9 when sold separately). Turquoise-colored overcaps top both jars.

"Consumer reception has been fantastic," says BeautiControl Director of Package Engineering Don Walden. "No more customer complaints regarding dryness of product. That problem has been eliminated with the new packaging." BeautiControl is marketing the brand in the U.S., Canada, Mexico, and Malaysia.