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January 24, 2008

Shapely mints container courts impulse buys

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Purchases made at hardware, home-improvement, and automotive stores usually are planned, measured transactions. Wrench Mints, from the Los Angeles, CA-based company of the same name, attempts to break the mold and bring impulse buying to those store channels with a tin-plate container of breath fresheners.

Shape works with the Wrench Mints brand name to sell the product. Both the tin-plate container and the mints resemble the look of a wrench. Eddy Rubin, President and CEO of Wrench Mints, conceived the idea for the product and packaging.

Holding 35 to 42 miniature mints, the silver container is manufactured by an unnamed company in Hong Kong. The pack measures 3.7" x 1.5" x 0.45" and has a suggested retail price of $1.99. After the mints are gone, the container doubles as a holder for hardware fasteners such as nails and screws.

The mints have been introduced in the Peppermint and Cinnamon varieties, with more on the way this year.






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