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January 10, 2008

Microsoft gets dual benefits in new pack

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Theft deterrence and product visibility were key requirements in a two-part, snap-fit, thermoformed package for Microsoft's new Windows Vista software sold in select Latin American markets. The use of recycled PET sourced from industrial scrap adds a measure of sustainability to the new pack.

Spartech Packaging Technology makes both the base and lid. The base has a large undercut, into which the lid is snapped once the product has been loaded. A thief would need considerable time and dexterity to separate the lid from the base.

Also important to Microsoft was that the package be easy to load and close using existing assembly and packaging systems. Mission accomplished, says Patti Sullivan, Microsoft Senior Packaging Project Manager.

"As with any design and packaging project, there were rounds of testing and fine-tuning, but from start to finish, Spartech consistently delivered and met required criteria," Sullivan adds.






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