Product manufacturers are scurrying to show consumers they have embraced the “green” movement. Frito-Lay joins the parade. The company is adding a “Green-e” designation across the full line of its SunChips multigrain snack packs and becoming one of the first national consumer packaged goods brands to include the Green-e logo on packaging.

The Green-e logo is a designation from the Center for Resource Solutions to donate the use of certified renewable energy certificates (REC).
“Including the Green-e on the SunChips line of snacks gives the brand an opportunity to communicate its commitment to support green energy, and hopefully will remind and encourage consumers to take their own small steps to make our world a brighter place,” says Gannon Jones, Vice President, Marketing, at Frito-Lay North America.
The SunChips RECs are part of PepsiCo’s recent REC purchase, which matches the purchased electricity use of all of Frito-Lay’s U.S.-based facilities, including those manufacturing sites that produce SunChips snacks. This REC purchase allows the SunChips brand to feature the Green-e logo on its packaging. The purchase of RECs helps drive the development of additional renewable energy capacity. Read an analysis of this development.