Mass customization is an effective way to solidify brand loyalty, and Miller Brewing Co. offers a novel idea in the beer aisle.

To mark the opening of the hunting season this fall, Miller packaged in limited-edition, blaze-orange cans in hunting-themed 24- and 30-pack carriers. The special packages contribute to Miller High Life’s continued support of Whitetails Unlimited, Pheasants Forever, and the National Wild Turkey Federation.
The special-edition aluminum cans are supplied by Ball Corp. and the paperboard multipack cartons come from Graphic Packaging International.
“Miller High Life has been closely associated with the outdoors and hunting for more than 100 years,” says Kevin Oglesby, Senior Brand Manager. “So this initiative is truly a reflection of many of our consumers and a way to acknowledge their support of Miller High Life.”